Deliverability: Engagement-Based Segmentation (Doc ID 2239501.1)

Last updated on MARCH 01, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

The following guidelines for engagement-based segmentation are general industry best practices. You may need to adjust this for your own needs based on your business, the ISP footprint within your mailing list, and your overall customer marketing strategy.

Solution

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