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Best Practice: Customer Life Cycle and Event-Based Marketing Strategies (Doc ID 2517190.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 6X and later
Oracle Eloqua Content Marketing Cloud Service - Version N/A and later
Information in this document applies to any platform.


This article provides information customer life cycle and explains how to develop content and campaign ideas.  


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